Tuesday, October 20, 2009

Smithsonian packs a (free) party and brings home the bacon

The Smithsonian was a zoo this weekend! (The cultural activity of my Oct 17; I'm almost up to date.) It was rainy outside, the museum was free, and the people came. There were children and strollers and umbrellas and wheelchairs. I was trying to decide if the museum staff was elated or frustrated.



My friend Stacie, who was visiting from out of town, commented that she really appreciated that all the Smithsonian museums are free. I said I definitely agree, but was surprised they were not more aggressive in collecting donations at the door - usually people will give a small amount when enjoying something free (this is how all NCTA folk festivals operate - what we call the "bucket brigade" - where volunteers wander the grounds and collect money in buckets). Maybe wandering is less appropriate in a museum, but they could have large donation signage and containers at the entrances. It occurred to me that maybe they don't solicit individual donations, because they receive a dominant amount of money from the government -- but I checked and there's a donate option on the Smithsonian website. I don't know how much of their income comes from public money versus private contributions, so I looked it up on GuideStar (a great resource). Here's the rundown: Their revenue was just under $493.5 million in 2008. Of this, $129 million was from public support, $119 million was from government contributions, $74 million came from program service revenue, $50 million came from membership, $43 million came from sales of inventory (gift shop, cafe, maybe?), and the rest was mostly split between assets sold, interest on savings, and special events (remarkably small at $262 thousand - recalling to mind a valuable lesson that special events are not all they're cracked up to be, in terms of relative earning potential). Their expenses came in at $406 million, giving them a solid bottom line in the black of about $85 million. So what have we learned? The Smithsonian is financially responsible, and has amazing free museums, with really high attendance, especially on rainy days.

We also ventured into the East building of the National Gallery of Art and perused the contemporary art floor. My favorite viewing was Matisse's Paper Cutouts, on special exhibit, the bright colors of which covered entire walls. He began to make them when he was recovering from surgery and painting was physically difficult.

Photos are of the main hall of the Natural History Museum, and an overhead shot of the Sea Life wing. I took both of these. The one below is me in front of the Smithsonian Castle, taken by Stacie.

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