Go Blue - Fight for the Night - Beat the Irish

It's been literally two years since I posted the original Go Blue design.  But the group planning the student pep rallies at the University of Michigan came back to me this fall and asked for a new design to reflect the rivalry with Notre Dame, to be lived out in the 2011 season.

The final design is above.  It does the following things:
• keeps within the same traditional feel and historic brand image as the first one
• pays heed to the new stadium renovation
• reflects the rivalry
• features the slogan "Fight for the Night" and the block M
• incorporates architectural details from another building on campus (the Martha Cook residence)
• portrays helmets true to form (the "winged" helmet of Michigan and the "gold dome" of Notre Dame should be recognizable to fans)
• uses fonts that are partly familiar and partly new

Again, I'm pleased to report the group was happy with the result.  And it didn't take me quite as many drafts this time around!

Hope to be back to blogging more soon.