Commiskey Communication

Today, I'm proud of my friend, Patrick, who just launched his own marketing firm in Salt Lake City. Undoubtedly, he embodies the entrepreneurial spirit. His ambition speaks well to our generation of innovative, creative thinkers, who want control over our careers and ownership over our work (Martin's RenGen).

This is the grass roots heart of newer-wave theories on economic development - the development of small, local, dynamic firms, rather than the attraction of big firms. They create new jobs with better results, which is exactly what Commiskey plans to do. He told me he has plans to share his work load with other young and talented designers and marketers who are out of work. Further, he anticipates his clientele may be smaller businesses or non-profit organizations that need marketing or design services, that can't afford bigger, more established firms in the area. By being able to afford Commiskey, these local organizations get a boost to develop as stronger competitors in their markets, too.

I am so excited to see his agency develop.