There is an old torpedo factory on the waterfront in Old Town, Alexandria, Virginia. Now, pretend you're an arts administrator, and try to imagine what is the best possible re-purposing use of a building like this, provided there is no longer a market for that many torpedos. A non-profit arts center, of course, would be your answer. I visited last weekend, and though the idea was simple, I was really taken with the implementation of it. Its name and logo reflects its original use, and its interior structure has retained much of its original character, as well. The inside space has be split into smaller units that are usually shared by two artists, and used as both work studios and gallery sales spaces. On a Sunday afternoon when I was there, many of the artists were working or selling work in their space.
A few good things happening here:
• An opportunity is created for a conversation between artist and patron; many times a patron is more likely to purchase art, and it means more to them, when they develop a connection with the artist
• Putting lots of artists in one space creates a nice community for the artists
• Putting lots of artists in one space creates a fertile ground for idea exchange and artistic progress, many times resulting in higher quality work
• Putting lots of artists in one space creates a better sales opportunity, as patrons can go and find them all easily. If the artists were spread all over town, people would never make it to all of them in a day.
• Putting lots of artists in one space creates more possibility for exposure to art that a patron would not seek out on his own. Ex. You go to look at the oil paintings, and discover you like ceramic sculpture.
• Provides a lower-cost option for an artist than having his own studio
• Surrounding community probably benefits from having hip cool artists around - people are attracted to the area and generate economic activity in the coffee shops, restaurants, clothing stores, etc. (Though, as a good student of
Dr. Rushton, I have to disclaim about the ability to generate an exact price tag for the economic impact.)
• An old building was not torn down so a new one could go up - the old one, full of character, was used for a new purpose, retaining character in the neighborhood, but allowing for new activity to thrive
• Torpedo Factory does the marketing for the group, like an antique mall
• Torpedo Factory is in a prime location in Old Town, and on the Potomac River, that artists probably wouldn't have access to for work spaces otherwise (the views out some of the studio windows are breathtaking)
• Torpedo Factory uses the building for special event rentals, and has a gift shop, for ancillary income. (From this gift shop, I bought an embroidered patch for my backpack. I like souvenirs, and I like to show my support of places doing cool things.)
What are some other benefits we can think of? Or any major drawbacks?
I took these photos during my visit. Yes, I brightened them in Photoshop. Don't judge - I had to - it was dark in there.
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