Oddly, I've done a lot more graphics work for U of M since I've left, than when I was in school there. Currently, I'm working on the design for the Go Blue, Beat OSU game t-shirts. The first design was a retro simple look, with a derived image of the Big House (Michigan stadium for you non-wolverines) that aimed to feel bold, intimidating, yet understated, not flashy, reminiscent of the Roman Coliseum. While they liked the retro look, the resounding feedback was that it did not reflect the rivalry enough. Very true. So I went back to the drawing board. Sometimes it takes seeing one design before you can figure out what's missing to make it your ideal design. I coaxed some commentary out of them, and compiled a list of things they wanted the design to accomplish:
• Clearly brings the rivalry to life
• Goes beyond the basic "college sweatshirt" look
• Feels timeless, sophisticated and/or retro
• Incorporates the "block M" prominently
• Can be printed in a monotone color and still look good
• Can effectively translate to other applications, such as a poster
Design 1 and design 2 are above. I think the group is very happy with the second one. The detailing around the edges is an impression of the frieze work from the arch of the law quad, (off of South U. street) that I extracted from a photo. I try to incorporate details like this into my designs that help them more authentically portray what/who they represent.
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