Now here's a good idea. This company is called Festival Media Corporation. They match big companies that want to engage in experiential marketing by being corporate sponsors of events (fairs, festivals, rodeos, etc.) with events whose audiences are appropriate for the market segment the company is trying to reach.
If I were running a festival today, I would want to be in these guys' database. They'd send the sponsors my way; I wouldn't have to hunt them down.
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